Why start-ups absolutely need marketing

Why start-ups absolutely need marketing
Why start-ups absolutely need marketing, by Absolute Agency, Gateshead.

Start-ups often believe that marketing is a task that they can do themselves until they are established with a high turnover, but a strong marketing strategy should be part of a business from the very beginning.

Two of the most important things for any business are finance and marketing, yet many fail to recognise the importance of getting the word out there about their business.

Seeking financial advice is an obvious task that would be advised to all start-up businesses, yet speaking to a marketing agency isn’t always a priority. It could be that marketing agencies are perceived as being expensive, due to traditional media advertising, but with social media platforms, and the introduction of targeted demographic advertising on Facebook, Twitter, Linkedin and even Sky, through Sky AdSmart, there are now much more targeted, cost-effective options for your marketing.

Marketing agencies can help businesses understand how different consumers behave, what they want, how they want to be talked to and what type of product their target audience is interested in. So why not organise a free consultation with a marketing expert today?

At Absolute, we can help you form a strategy and offer you valuable advice to assist you in the following areas:

Defining and reaching your target audience
Knowing exactly who you are targeting and how you will be able to reach them is the first element of a marketing strategy.

Positioning your product or service
Positioning is what your brand is known for, that idea that your customers value and the characteristics that set you apart from your competitors.

Developing your brand
Branding runs through the very core of your business, it’s who you are, who you want to be and who people perceive you to be.

Customer acquisition
The process of persuading a consumer to purchase a company’s goods or services.
To acquire new customers you must first understand what makes your customers tick, and focus predominantly on inbound marketing such as creating engaging content, email newsletter campaigns and evaluate your search engine optimisation (SEO).

Absolute Agency is a creative marketing and design agency based in the Northern Design Centre, Gateshead. We offer free consultations and have some fantastic deals for start-up businesses. We will take the time to understand your business, your objectives and who your audience and competition really are. Then we’ll get to work on creating a powerful strategy that will not only meet, but surpass your goals.


Want a free marketing consultation? Get in touch >

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