Absolute have teamed up with Your Film and Sky AdSmart to help SMEs reach their audience through the power of TV. TV advertising used to be almost unachievable for a small business, but now, local SMEs in the North East are taking advantage of this revolutionary advertising service from Sky.
What is Sky AdSmart?
Sky AdSmart is the new innovative tailored advertising service from Sky. It enables advertisers to target their audience more accurately, meaning your advert is showcased to your target audience, and Sky customers will see more adverts that are relevant and likely to interest them.
Sky AdSmart offers a fantastic opportunity for SMEs to advertise at a fraction of the cost of traditional airtime. Whether you want to reach a national, regional or local audience, Sky AdSmart enables you to air your advert to specific households and locations throughout the UK.
How does Sky AdSmart work?
Advertisers choose from thousands of combinations when selecting the audience that sees their ad. Households can be selected based on factors such as age, location, life style or even if they have a pet. This information is used alongside publicly available information from data service companies such as Experian. Then the ground breaking Sky AdSmart technology sends a library of adverts to selected households via satellite to the Sky+HD set-top box. These adverts are then inserted directly into live ad breaks.
What are the benefits of Sky AdSmart?
• It’s cheaper than traditional TV advertising
• Sky AdSmart puts your business in touch with your target audience
• It allows you to attract new customers
• You can reach your audience through the most effective form of advertising – TV
• You only pay when your ad is seen
Who should use Sky AdSmart?
• Businesses which target local or niche customers
• Businesses that have never used TV before due to its expense or mass market approach
• Businesses that are looking for a new way to advertise and want to increase sales or brand awareness
Local businesses in the North East of all shapes and sizes are using Sky AdSmart, from garden centres to independent schools and solicitors.