Branding isn’t just about having a cool name or clever logo, branding runs through the very core of your business. It’s who you are, who you want to be and who people perceive you to be. Gateshead based creative agency Absolute, provides 5 top branding tips advising how to build a strong brand to engage potential clients and ultimately generate sales.
1. Define your brand
By assessing where your brand is positioned in the market will determine how customers think about your company in relation to your competitors. To define your brand and position, there are a few key aspects you should consider:
• The big idea – what lies at the heart of your company?
• Values – what do you believe in?
• Vision – where are you going?
• Personality – how do you want to come across?
2. Know who you are targeting
Honing in on your target audience will help shape your messaging and communication channels. Who are your ideal clients? What do they want and need, and how can your company deliver it to them? Do your research and feed your findings in to your brand messaging.
3. Be extraordinary
While ordinary is safe, recognition and high praise are given to those who step out of the traditional in favour of the unconventional. By doing something extraordinary, rather than doing something slightly better, you will attract the attention of many.
4. Be consistent
People’s trust is only established once they are confident that they understand what your brand does well and what it stands for. It’s important you consistently communicate and deliver that value. Only then will customers develop a familiarity with, and trust of your brand.
5. Bring in the professionals
Your brand is one of your company’s most valuable assets; it’s how you project yourself onto the world. Working with brand experts will ensure it is carefully crafted, properly represents your business and resonates with your customer base. A brand professional will work closely with you to understand what lies at the heart of your company before bringing it to life and creating a unique personality.
Want to develop an amazing brand?